British & Irish Lions Tour to France? Maro Itoje on Expanding Horizons Beyond 2029 (2026)

The Lions' Roar: Should They Venture Beyond the Southern Hemisphere?

The British & Irish Lions, a storied institution in rugby, are at a crossroads. For decades, their tours have been a quadrennial pilgrimage to the Southern Hemisphere’s rugby heartlands: New Zealand, South Africa, and Australia. But whispers of change are growing louder. Could the Lions soon be packing their bags for France, Japan, or even the Americas? Maro Itoje, the Saracens star and Lions stalwart, thinks it’s worth exploring. Personally, I think this is more than just a logistical question—it’s a cultural and strategic shift that could redefine the Lions’ legacy.

Why France? Why Now?

The idea of a Lions tour to France isn’t entirely new, but it’s gaining traction. Reports suggest that as part of the ‘Beyond29 project,’ the Lions are considering new destinations, with France at the top of the list. What makes this particularly fascinating is the timing. France, under Fabien Galthié, has emerged as a rugby powerhouse, winning the Six Nations Grand Slam in 2022 and hosting the Rugby World Cup in 2023. A Lions tour to France wouldn’t just be a novelty—it would be a clash of titans.

But here’s the thing: France isn’t just another opponent. They’re a nation with a rich rugby heritage, a passionate fanbase, and a style of play that’s both chaotic and brilliant. If you take a step back and think about it, a Lions tour to France would be more than a sporting event; it would be a cultural exchange, a celebration of two rugby-mad nations. One thing that immediately stands out is how this move could reinvigorate the Lions brand, making it more global and less insular.

The Tradition vs. Evolution Debate

Maro Itoje nails it when he says, ‘It’s about exploring new opportunities, whilst remaining true to its traditional core.’ This tension between tradition and innovation is at the heart of the Lions’ identity. The Lions’ tours to South Africa, New Zealand, and Australia are sacred rituals for fans. They’re steeped in history, rivalry, and drama. But rugby, like the world, is changing. The sport is growing in regions like Japan and the Americas, and the Lions risk becoming irrelevant if they don’t adapt.

From my perspective, the key is balance. A full-blown tour to France or Japan could be a game-changer, but it shouldn’t come at the expense of the traditional tours. What many people don’t realize is that the Lions’ appeal lies in their exclusivity. They’re not just another team—they’re a symbol of unity, bringing together the best of England, Ireland, Scotland, and Wales. Diluting that by over-expanding could backfire.

The Broader Implications: A Global Rugby Revolution?

If the Lions do venture beyond their comfort zone, the ripple effects could be enormous. Imagine a Lions tour to Japan, where rugby is on the rise after the 2019 World Cup. Or a series in the Americas, where the sport is still finding its feet. This raises a deeper question: Could the Lions become ambassadors for global rugby growth?

What this really suggests is that the Lions have the power to shape the sport’s future. By touring new regions, they could inspire local players, boost viewership, and attract investment. But it’s not without risks. The Lions’ brand is built on prestige and competition. If they start losing to less established teams, it could tarnish their reputation.

England’s Struggles and the Borthwick Factor

While the Lions ponder their future, England is grappling with its present. The Six Nations campaign was a disaster, with Steve Borthwick’s side finishing fifth. But Itoje remains steadfast in his support for the coach, insisting that England can achieve ‘special things’ under Borthwick’s leadership. This optimism is admirable, but it’s also a gamble.

What makes this particularly interesting is the contrast between Itoje’s faith and the public’s skepticism. Borthwick has a tough summer ahead, with fixtures against South Africa, Fiji, and Argentina. If he fails to deliver, his tenure could be cut short. But if he succeeds, it could be the start of a new era for English rugby.

Final Thoughts: The Lions’ Next Chapter

As the Lions look to the future, they face a defining choice: stick to tradition or embrace change. Personally, I think they should do both. A one-off game against France before a traditional tour? Why not? A full-blown series in Japan in 2033? Bring it on. The Lions have always been about more than just rugby—they’re about unity, challenge, and adventure.

If you take a step back and think about it, the Lions’ greatest strength is their ability to evolve while staying true to their roots. Whether they’re facing the All Blacks in Auckland or Les Bleus in Paris, one thing is certain: the Lions’ roar will be heard around the world. And that, in my opinion, is something worth cheering for.

British & Irish Lions Tour to France? Maro Itoje on Expanding Horizons Beyond 2029 (2026)
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