The Smashing Pumpkins have just unveiled something truly unique and fitting for the Halloween season: the “OG Goth Smoothie,” crafted in partnership with the trendy grocery chain Erewhon. This launch isn’t just another band merchandise drop—it's a creative, flavorful tribute that ties nostalgia, taste, and a meaningful cause all in one.
But here's where it gets intriguing: this isn’t your ordinary smoothie. The band teased on social media that this special concoction is a “nutty, decadent blend reminiscent of your favorite chocolate treats (no tricks!).” Priced at $19.79, a clever nod to their iconic 1995 hit, the smoothie will be available at all Erewhon locations until November 8. This limited window adds a sense of urgency for fans and curious critics alike.
What adds depth to this venture is the band’s commitment to philanthropy. A portion of the earnings from every smoothie sold will be donated to the Concussion Legacy Foundation, a nonprofit dedicated to aiding athletes, military veterans, and others suffering from the long-term impacts of concussions and chronic traumatic encephalopathy (CTE). Notably, frontman Billy Corgan plays an active role on the foundation’s national advisory board, linking his personal advocacy to this campaign.
The ingredients of the OG Goth Smoothie themselves are thoughtfully chosen to be both delicious and health-conscious: organic almond milk, coconut yogurt cacao, organic beet juice, maple syrup, peanut butter, sesame butter, and cacao powder combine to create a rich, nourishing treat. This blend exemplifies more than flavor—it’s about craft and care, standards that fans can appreciate.
Looking beyond the smoothie, The Smashing Pumpkins are gearing up for a major milestone celebration. Next month marks 30 years since the release of their masterpiece album, ‘Mellon Collie & The Infinite Sadness.’ To honor this, they are releasing a deluxe anniversary edition that’s sure to excite collectors and new listeners alike. This expanded package includes a 6LP set featuring over 80 minutes of previously unreleased live recordings from the 1996 tour, a beautifully designed hardbound book with fresh liner notes penned by Corgan himself, a unique tarot card deck, and seven lithographs perfect for framing.
For fans who prefer digital or other formats, there’s a 4CD package, a 4CD SHM-CD edition, and digital versions available. On the high end, a Super Deluxe edition with an autographed lithograph will be offered at £398.00, available for pre-order now. Other options include a Super Deluxe box set priced at £274 and a Deluxe 4CD edition costing £40, with shipping scheduled to start on November 21.
Back in February, during an interview with NME, Corgan reflected on the surreal feeling of the album’s 30-year legacy, commenting, “It’s weird because I can’t believe it’s been 30 years. I’m really excited, but at the same time, I’m like ‘What happened over these last 30 years?’” He also expressed enthusiasm about the resurgence of ‘90s nostalgia and the ongoing appeal of loud, guitar-driven music, describing it as “great” and affirming that such sounds will always resonate.
In addition to these anniversaries, the band’s recent creative output includes their 13th studio album, ‘Aghori Mhori Mei,’ released last year, which marked a continued evolution of their sound. This year, they also celebrated the 25th anniversaries of their 2000 albums, ‘Machina/The Machines of God’ and ‘Machina II/The Friends & Enemies of Modern Music,’ with special reissues that have sparked renewed interest among longtime fans and collectors.
And this is the part most people miss: combining music, nostalgia, charity, and lifestyle products like a smoothie is an unusual but savvy way to engage audiences. The Smashing Pumpkins aren’t just revisiting their past—they’re reinventing how a band connects with its community. What do you think about artists blending commercial launches with social causes? Does it deepen your connection or feel like just another marketing tactic? Share your thoughts below—do you celebrate this blend, or is it a overreach? The conversation is wide open.
